Keune | So Pure | Cool Shampoo Refill
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Professional Hair Care Series*
For colour treated hair + Neutralizes Brassy Tones + Protect hair against fading
So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and colour fading. Leaves hair soft, moisturized, and with an icy glow.
Massage into wet hair. Leave in for about 1 minute to let the pigments do their work. Rinse thoroughly.
Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.
The So Pure range won the Dutch Beauty Award 2023-2024 in the "Green hair care" category.
*Science & Nature in Hair Care
At Oak & Tonic, we bridge the gap between professional, science-backed hair care and natural, organic ingredients to help you find the perfect balance.
🔬 Science-Driven: Lab-developed ingredients like proteins, amino acids, and ceramides repair and strengthen hair at a deeper level.
🌿 Nature-Inspired: Botanical oils, plant extracts, and essential nutrients nourish hair naturally with gentle, effective results.
💡 Smart Choices: Not all “chemicals” are harmful, and not all “natural” ingredients suit every hair type. Understanding both helps you choose what’s best for you.Need guidance? Our licensed & certified hair experts are here to help!
We clean up after ourselves.
Ecommerce deliveries have a carbon footprint. That's why we support verified projects that remove carbon from the air.
Every delivery’s carbon footprint is calculated based on weight, shipping method, and distance traveled. We neutralize these emissions by purchasing verified carbon removal credits from groundbreaking projects.
With your purchase, you’ll join a community of proactive merchants and customers dedicated to a sustainable future. Together, we've removed emissions for over 75 million deliveries and removed over 53 thousand tonnes of carbon.
We work with a network of pioneering carbon removal companies that have been vetted by the commerce platform Shopify.
Crafted with care, backed by confidence — if your Oak + Tonic experience is anything less than exceptional, we offer the "Ritual Confidence Guarantee" applies to Oak & Tonic Organics branded products only. Try them for 30 days — if you don’t see or feel a difference, we refund you. No returns required. Third-party brands are not eligible for this offer.
🚚 Shipping & Returns
Free shipping in Canada on orders over $95 CAD.
Free shipping to the U.S. on orders over $125 USD.
Shipping rates for smaller orders are calculated automatically at checkout.
International shipping rates are calculated at checkout. Duties, tariffs, and customs fees (if applicable) are the responsibility of the customer.
🔁 Canada Returns
Unopened and unused items may be returned within 14 days of the shipping date or in-store purchase (receipt required).
Shipping fees are non-refundable.
Return shipping costs are the responsibility of the customer.
U.S. and international orders are final sale.
✨ Ritual Confidence Guarantee
(Oak + Tonic Organics Collection Only)
Try our Oak + Tonic Organics products for 30 days.
If you don’t see or feel a difference, we’ll refund you — no return required.
Third-party brands are not eligible.
Return activity is monitored and Oak + Tonic reserves the right to limit returns where necessary.