New to Clean Beauty

For those just starting out...

If you’re new to clean beauty — or feeling unsure where to begin — this path keeps things simple. We focus on gentle, effective essentials that support the skin without overcomplicating your routine.

Best for: beginners, minimal routines, sensitive or transitioning skin
(→ Step 2 leads to: foundational routines & curated essentials)

These 5 essentials in order of use are chosen for simplicity, compatibility, and ease of use. They work well together — even across brands — so you can build an award winning routine with confidence.

You don’t need to use every step perfectly. Start with what feels manageable and build from there. Consistency matters more than complexity.
When starting out, it’s best to skip strong exfoliants, active-heavy treatments, and frequent product changes. Give your skin time to adjust.