Our shampoo and conditioning bars are 65 grams of nutrient richness without the water weight or the plastic bottle. We use plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe.
At Upfront Cosmetics, we aim to empower you to make decisions based on understanding. We believe ingredients should be as easy to understand as they are to ingest. Each of products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients. For your reference, here are the classifications and considerations of said ingredients and our motivations for omitting them from our formulas.
SOAP VS. SHAMPOO
It all comes down to pH balance.
Our scalps need a pH balance between 4.5 an 5.5 to maintain healthy balance. Traditional soaps have a pH between 9 and 10. Upfront shampoo and conditioner bars are perfectly crafted with your pH balance in mind. All of our hair and scalp oils have a pH between 4.5 and 5.5 to keep your hair cuticle closed and healthy, naturally.